Les souliers Five Roses de DC x OTH - Party de lancement ce mercredi

On célèbre Montréal, la ville aux multiples édifices et au béton gris. On célèbre son architecture et l'immortalité son icône Farine Five Roses dans le paysage. Mais surtout, on célèbre la collabo DC x OTH pour le tout nouveau soulier Five Roses.

On vous attend chez nous, au 1021 Sainte-Catherine Ouest, le 16 avril dès 18 h.

The Five Roses Shoes from DC x OTH - Launch Party this Wednesday

Celebrating the city, its high-rise buildings and concrete surfaces, the DC X OTH Five Roses shoe was made to represent Montreal.Let's celebrate together the 4th collaboration between DC and Off The Hook.

Take the usual route to meet us at 1021 Sainte-Catherine W, this Wednesday april 16th at 6PM.

Since 2006, Off The Hook has supported DC Shoes’ collaborative projects. Today, we are celebrating a fourth partnership: the Five Roses OTH Shoe. With DC’s classic Unilite Flex Trainer acting as a canvas for this collaboration, we also had to come up with an equally iconic article. The Farine Five Roses building, one of Montreal’s best loved and visible landmarks, quickly became the obvious choice for Off The Hook. The shoe’s grey colouring represents the city, its high-rise buildings and concrete surfaces, while the burgundy hue, used sparingly, stands for the colour of the brick walls inside our shop. Resistant to abrasions, the rugged rubber sole reminds us of the apparent immortality of the Five Roses building, and of the way its shape is seamlessly weaved into the city’s landscape. In addition, the inner sole shows an image comprising the Five Roses building, and the OTH and DC logos, to better please collectors and Montreal culture fans alike. The Five Roses OTH Shoe is ideal for your everyday errands, can complement any outfit and offers unparalleled comfort. This limited edition will be launched on April 16th, and will be sold at the retail price of $120. Drop Date : 16/04/2014 Production : Les Enfants Terribles Home Video (lesenfantsterribles.tv) Réalisation : Johnny F. Kim (SHOT BY JFK) Direction Photo : Olivier Jobin Direction Artistique : Johnny F. Kim Montage image : Olivier Jobin & Johnny F. Kim Montage son et musique: Jean-Nicolas Leupi Animation : Rémi Vincent Styliste : Jeremy-Karl Laforce Hillaire Design Costume : Danielle Proulx

DC x OTH launch party